Victoria Beckham to Launch Namesake Beauty Brand in 2019
Victoria Beckham is increasing her resume to come with good looks CEO. The former Spice Girl and present model multi-millionaire simply introduced by the use of press unlock that she’s heading a brand new emblem known as Victoria Beckham Beauty, with plans to release in 2019.
“I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance and wellness that I feel I need in my own life,” stated Beckham in the discharge. She hasn’t shared any product specifics simply but, however for now, she’s obviously hinting at drops throughout good looks classes.
As Posh stans will be mindful, Beckham has dipped her toe in the sweetness biz in the previous. Back in 2016, she labored with Estée Lauder on a collaboration that spanned 14 items, together with lipsticks, eye shadows, and base make-up. The partnership was once the sort of hit that VB x Estée Lauder launched two extra collections. Then, Beckham took it up a notch: Last 12 months, she hinted in an interview with NewBeauty that she had began the method of developing her personal line. In truth, Posh’s co-founder and CEO in Victoria Beckham Beauty is Sarah Creal, a former Estée Lauder government who helped create the unique pill assortment.
In addition to the whole thing she’s realized from her adventures in good looks (now not to point out a long time in the highlight), Beckham is the usage of some very 2019 trade methods. According to a press unlock, she’s making plans to promote direct-to-consumer thru victoriabeckham.com, and to use social media to talk to lovers without delay about their product wishes.
“I was going direct to the consumer with regards to fashion before I had a standalone store, so this isn’t new to me,” Beckham explained via release. “Just like I spend such a lot time in the proper room getting to know what my consumers need to put on, I’m going to be asking girls to inform me which merchandise they would like me to expand for them in the sweetness and wellness arenas. It’s essential for me to know what they would like.”
Victoria Beckham Beauty hits (virtual) cabinets later this 12 months. Until then, slide into Posh’s mentions and inform her what you wish to have, what you actually, actually need.
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