Social Media Diary: A Fashion Stylist with 34.2k Followers
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My identify is Audree López, however I’m possibly higher referred to as Simply Audree Kate on Instagram. I’m a 26-year-old, NYC-based type stylist, freelance editor, trade skilled and blogger. I spend just about 25 hours a week on social media, and whilst maximum of that point is spent on paintings, I nonetheless catch myself mindlessly typing the Facebook URL into my browser or opening my Instagram app once I liberate my telephone. Social media performs an excessively energetic position in my lifestyles—each individually and professionally—and it additionally accounts for an enormous share of my annual source of revenue. Welcome to my social media diary.
I began my weblog, Simply Audree Kate, in 2012 as a resume builder in university. I used to be at Arizona State University, had 0 enjoy in type and knew 0 folks within the trade, however I dreamt of transferring to New York at some point. Instagram was once slightly an idea on the time, however I created a profile and started posting footage of my outfits, promos of my weblog posts and a few of my clothes designs. Over the following 3 years, I persevered to juggle university, running and interning, and right through that point, my weblog remained a passion I’d commit slightly time to. Once I moved to New York in 2015, I started posting on social media constantly, running on emblem campaigns and rising my target audience—which has now grown to 34.2k fans (on Instagram by myself).
I left my company activity in 2017 to concentrate on my 3 firms—my weblog, Simply Audree Kate; my styling label, Audree Kate Studios; and my latest project, Fashion Fundamentals—an interactive virtual tutorial program for highschool and college-age scholars taking a look to wreck into the craze trade. In addition to operating a couple of companies, I’ve 3 Instagram accounts, two Facebook pages, one non-public Facebook account, a Youtube channel, a Pinterest web page and a Twitter profile. It’s no wonder that I spend a median 24 hours on social media each and every week. Yes, you heard that proper—a complete day.
Each week is hugely other for me and my staff. Some days, I’m at a photograph shoot. Others, I’ll be operating across the town like loopy attending conferences, press occasions, social engagements and dealing with my staff. And on others, I’ll be posted up in my favourite group espresso store for numerous hours answering emails, running on content material, writing articles and slowly crossing off issues on my to-do record. The hustle is actual, and I by no means depart my condominium with out my computer, telephone and a pair chargers.
A few months after leaving my full-time activity, I discovered myself in a downward emotional spiral. I felt depressed each and every time I unfolded Instagram and stuck myself evaluating my feed and engagement to nearly each and every different particular person I adopted. I did a harsh fact test and scale back my time spent on social media considerably. I might log in to put up and test messages—then, I’d log off. It wasn’t till about six months in the past that I modified my mindset about social media and embraced the position it performed in my daily lifestyles. My courting with social media now not felt like a poisonous one, the place I nearly resented the platform; as an alternative, I noticed the facility in the back of it. Since, I’ve used social media to construct and develop my firms and fix with my neighborhood—and my profiles are now not created from a host of lovely brunch snaps or emoji-filled captions.
I used to be in reality excited when my newest StyleCaster job was once to report my social media utilization for per week. I’ve by no means made a aware effort to trace it—most commonly as a result of lack of understanding is bliss, and I really like residing in a global the place I don’t have to recognize the truth that I’m principally connected on the hip to my telephone (each actually and figuratively). But this week opened my eyes to simply how a lot I exploit my telephone on a daily foundation. Let’s dive in.
Day 1: Monday, February 18
6 a.m.: I’ve compelled myself to transform extra of a morning particular person this previous yr, so I unwillingly move slowly away from bed to scrub my face and brush my tooth. I straight away take hold of my telephone and scroll thru my e-mail notifications—then, open up Instagram to appear thru my messages and feedback. I grew to become off my social media push notifications on my telephone a pair years in the past, as a result of I hated my telephone lights up each and every few seconds with a like, remark or message.
eight a.m.: After getting in a position, I resolution emails, make my to-do record for the day and dive into social media.
nine – nine:30 a.m.: I put up my first photograph of the week, a subsidized marketing campaign I did with Hanes Hosiery. I labored with them all over New York Fashion Week and showcased how I styled their tights right through the week. Once the photograph is reside, I put up my 3 subsidized Instagram Stories, upload hashtags to my footage and get started attractive at the feedback.
10 a.m.: I depart my condominium and head to Alice + Olivia, a emblem I freelance taste with. We have a styling assembly these days, so I gained’t have a lot time to be on social media right through the primary a part of the day. My trip is ready 30 mins door-to-door, all over which I pay attention to a podcast, resolution emails and aimlessly scroll thru Instagram and Facebook.
10:30 a.m. – 2 p.m.: I’m on the administrative center running with the styling staff, so I’ve my telephone in hand taking photos of outfits we’re hanging in combination. I’m now not energetic on social media all over this time however catch myself clicking on Instagram to test my notifications each and every 30 mins or so. I’m most commonly monitoring how my subsidized photograph is acting, responding to feedback and checking my DMs.
2 p.m.: I depart the administrative center with one of the crucial assistants, and we take hold of a past due lunch at a close-by salad position. During this time, I test my Instagram as soon as and reply to texts.
Three p.m.: My afternoon convention name with a emblem was once moved to Tuesday, so I depart the administrative center and head to a espresso store to paintings till my dinner plans.
four – four:30 p.m.: I’ve name with my publicist, and we speak about some upcoming tasks I’m running on for Simply Audree Kate. She’s running on securing emblem partnerships, so all over our name, I’m scrolling thru emblem Instagram feeds and taking notes.
four:30 – 6:30 p.m.: I resolution emails, ship pitch emails to manufacturers for my upcoming go back and forth to Spain in mid-March, and ship edits to my graphic clothier for a brand new emblem for Fashion Fundamentals.
6:30 p.m.: I depart the espresso store and head to dinner with a pal. I open Instagram and spice up the marketing campaign photograph I posted this morning. I reply to feedback, DMs and prefer footage in my feed.
7 – nine p.m.: During dinner, I’m most commonly off my telephone. I take my telephone out to snap a pair pics of the meals and to respond to texts when my good friend is in the toilet, however for essentially the most section, stay my telephone in my pocket.
nine – nine:30 p.m.: I head again to the Upper East Side from the West Village and spend my trip modifying footage from dinner and posting them on my Instagram Stories. I make a aware effort to place my telephone away (or a minimum of face down) all over conferences, foods or striking out with buddies. I need to be provide and in-the-moment, so any time I take pics all over a meal or social environment, I don’t put up the footage till after. This additionally provides me a possibility to make my tales extra curated and edit the photograph. I imagine that this strengthens my general emblem aesthetic—and it comes with the added bonus of now not feeling rushed within the second.
10 p.m.: I bathe and get in a position for mattress. While I’m doing my attractiveness night time regimen, I watch buddies’ Instagram Stories and scroll thru my Facebook and Instagram feeds.
11 p.m.: I end up a pair issues for paintings, make my to-do record and speak to my folks. They’re in Arizona, so that they’re 2-Three hours in the back of New York.
Midnight – bedtime!: I put my telephone away in my toilet and head to mattress. I don’t need to aimlessly scroll thru my feed whilst mendacity in mattress, so I all the time depart my telephone in any other room. This additionally is helping me stand up within the morning since I’m a non secular snooze button hitter.
Day 2: Tuesday, February 19
7 a.m.: The snooze button gained this morning, and I slept previous my alarm. I am getting in a position and head to the espresso store at the nook of my boulevard. I spend a majority of my “work from home” days right here, since I don’t have an actual administrative center to visit whilst running alone stuff.
nine a.m.: I resolution emails, get ready for 2 convention calls I’ve these days and assessment my to-do record. I am getting so stuck up in my paintings that I don’t put up an Instagram photograph these days, however I nonetheless spend about 30 mins scrolling thru my feed, attractive with fans and answering messages.
11 a.m.: I’ve a decision with certainly one of my present interns. I introduced her a full-time activity when she graduates in May, so we speak about the activity description and she or he accepts! This is my first full-time rent for Audree Kate Studios Inc., and an enormous milestone for the corporate.
11:30 a.m.: After the decision, I scroll thru Instagram for a couple of mins, have interaction with readers and get again to paintings till my subsequent convention name.
2 p.m.: I’m prepping for a decision with a emblem that I’ve at 2:30, so I spend the 20 mins previously on social media pulling inspiration photos for our temper forums and taking a look thru their feed.
2:30 – five:30 p.m.: I’m running on my computer however once in a while pick out up my telephone and briefly scan Instagram whilst looking ahead to one thing to load on the web or between duties. I’m understanding how apt I’m to mindlessly take hold of my telephone once I forestall typing on my computer—oops.
6:30 p.m.: I’ve a nail cutting appointment with a publicist, so I spend my 20 minute subway trip taking a look at nail artwork designs from the salon. As quickly as I arrive on the salon, I snap a pair pics/movies of the site and put my telephone away.
nine p.m.: I arrive again house and put up my tales, have interaction on Instagram and get again to paintings till bedtime.
Day Three: Wednesday, February 20
6 a.m.: It’s a hectic day, so I’m up early getting in a position. I do my day-to-day social media scan all over my morning regimen.
eight a.m.: I head to my group espresso store and meet my first intern to move over their to-do record.
nine a.m.: My latest marketing campaign with Coco Reef swimming gear went reside these days, so I put up my first photograph! I modeled of their ‘Flaunt Your Shape’ marketing campaign a couple of months in the past, and the content material formally introduced these days with their spring assortment. I in truth by no means imagined I might be excited by one thing like this, so it’s a in reality cool enjoy emblem is the usage of actual ladies as their fashions!
nine:30 a.m.: This photograph is blowing up on my feed, so I’m taking time to learn thru feedback, reply and put up portions of the video on social media. Being energetic to your content material that first short while—even that first hour—is an important. The extra engagement a put up has, the much more likely that put up is to pop up in customers’ feeds (and succeed in a large target audience).
10 – 11 a.m.: My 2d intern arrives for the day, and we undergo scheduling posts on our different social media platforms like Facebook, Twitter and Pinterest. Having a social media intern pre-schedule posts at the different platforms permit me to concentrate on Instagram, which is the place our biggest following is.
12 p.m.: Coco Reef posts some marketing campaign footage and a video, so I proportion them on my Stories and have interaction with any feedback I obtain.
12:30 p.m.: My social media intern and I briefly take hold of lunch and head to LIM university the place I’ll be talking in a category later within the day.
1 p.m.: We join up with my managing editor to talk about the release of Fashion Fundamentals (which formally went live to tell the tale Monday, February 25!). We’re lower than per week clear of the release, so we write social reproduction, assessment promo footage and FaceTime my advertising and marketing strategist for a fast assembly.
four p.m.: I’m a visitor speaker in a profession magnificence at LIM College. I communicate for roughly 30 mins, resolution questions for roughly 20 mins after which inform the category to practice me on Instagram for a possibility to win a bargain for the Fashion Fundamentals route. I obtain about 15 new fans from the category, in addition to a handful of DM messages.
five p.m.: I put up some behind-the-scenes footage/video on Instagram Stories that my social media intern captured all over the controversy.
6 p.m.: I briefly run house, trade and resolution emails prior to assembly up with buddies.
7 – 10 p.m.: I’m out with buddies and put away my telephone for the night time. It was once so great being offline for a couple of hours.
11 p.m.: I start my nightly regimen and do a last sweep thru social media prior to calling it an evening!
Day four: Thursday, February 21
6 a.m.: For the following two days, I’m on set with Alice + Olivia for spring e-commerce photograph shoots. I end my morning regimen, scroll thru social media, resolution emails and head to the administrative center.
eight:30 a.m.: During my morning trip, I paintings on emails as an alternative of my go-to social scroll, as a result of I gained’t be capable to paintings a lot alone issues whilst I’m on set styling.
10 a.m.: Once our prep paintings is finished, I scroll thru Instagram, remark/reply to folks and put up some behind-the-scenes footage on Insta tales.
1 p.m.: I styled my good friend Gabriela for a Food Network collection known as “Experimental Eats,” and her section went reside these days! For this episode, she needed to consume like The Rock for an afternoon, so what higher than an outfit that replicates the vintage Rock ’90s turtleneck glance? I proportion the footage on my Instagram tales and repost the video on my Facebook web page.
five p.m.: The remainder of the afternoon was once spent running on set, however now I’m headed house—that means it’s time to atone for social media notifications and emails.
7 p.m.: I’ve felt slightly MIA this week on social (unexpected given how again and again I’ve scrolled despite the fact that my feed). The fact is, I’ve been so busy with paintings, so I simply haven’t been posting up to I usually do. I make a decision to proportion some primary updates with my fans, so I spend about 30 mins recording tales—then modifying and posting them. I inform them that I employed anyone full-time, I trace towards the Fashion Fundamentals release and point out that I’m transferring flats in a pair weeks! I’m in any case transferring out alone, which has been an enormous lifestyles trade. Once I’m achieved, I catch myself mindlessly scrolling thru some house decor Instagrams and hashtags. (Gotta get ready for what lies forward, proper?)
eight p.m. – nighttime: I proceed to paintings on my stuff and reply to feedback about my Instagram tale bulletins. Then, I head to mattress.
Day five: Friday, February 22
6 a.m.: I get up, do my morning social media scroll and get in a position for any other day on set with Alice + Olivia.
eight a.m.: We have an previous name time these days, so I head to the administrative center round eight a.m. and spend my morning trip responding to DMs and photograph feedback.
eight:30 a.m.: Once I arrive to the administrative center I put up slightly behind-the-scenes from the Coco Reef marketing campaign shoot. I hardly ever take selfies, however with a complete glam staff, killer lights and a twig tan, why now not?!
12 p.m.: There’s a canine within the administrative center so I put up a photograph of her on my Instagram Story and hyperlink to my most up-to-date StyleCaster article prior to getting again to paintings.
five p.m.: I’ve an early name time for a weblog shoot the following day so I head house after the photograph shoot, make dinner and blank my room.
eight p.m.: I get started prepping my outfits for the following day’s marketing campaign shoot and scroll thru social media to look what the emblem has been posting, what sort of posts are within the hashtags, and so on.
11 p.m.: I end packing my garments, creating a shot record and video skit for the shoot, and head to mattress.
Midnight: One closing scroll thru Instagram.
Day 6: Saturday, February 23
6:30 a.m.: I hit snooze a couple of instances prior to getting away from bed—it was once ROUGH waking up so early on a weekend.
7:45 a.m.: I leap in an Uber and head to the lodge we’re taking pictures at in Long Island City. Luckily, my trip is handiest about 10 mins from my condominium, so I scroll thru Instagram and put up a pair issues on Stories.
eight a.m.: I am going throughout the shot record and video skit series with my photographer. I display her a pair inspiration pictures on Youtube and Instagram, and we commence running. We handiest have about two hours in combination as a result of she has different shoppers, so we need to be tremendous environment friendly.
10 a.m.: My photographer leaves and I get started developing Instagram content material. I movie the Penthouse we shot in (the view of the NYC skyline was once insane), take a ton of replicate selfies in a gown I borrowed from a emblem for the shoot, after which revel in my espresso in silence.
10:30 a.m.: I FaceTime my folks in Arizona and close up the room prior to heading again to my condominium.
11 a.m.: I put up the footage and movies from the penthouse and pack my backpack to paintings in a espresso store.
12 p.m.: I put up buying groceries hyperlinks of the gown I wore previous that morning on Instagram Stories (in line with request from some fans) to find some extra inexpensive choices to record.
12:30 p.m.: I add an outdated outfit photograph on Instagram.
12:30 – five p.m.: My managing editor meets me on the espresso store and we paintings thru the remainder of the duties main as much as the Fashion Fundamentals release.
6 p.m.: We take hold of meals, and I scroll thru Instagram as we cook dinner our pizza.
7 – 10 p.m.: We proceed to paintings. Then, we activate Netflix, and I once in a while scroll thru Instagram and have interaction with my fans whilst observing.
10 p.m.: I put up a gown OOTD from the shoot this morning and have interaction for slightly.
12:30 a.m.: I head to mattress and scroll thru Instagram for a couple of mins.
Day 7: Sunday, February 24
11 a.m.: Oops! I in reality had to sleep in after a hectic week of waking up so early. So I do! Once I’m up, I make breakfast, glance thru my notifications and have interaction on Instagram. The gown photograph from closing night time carried out in reality smartly!
1 p.m.: I head to my go-to espresso store and bust out a couple of hours of labor.
2 p.m.: I put up these days’s Instagram photograph. I haven’t formally introduced the Fashion Fundamentals program but, so I’m simply posting a teaser these days to inspire extra folks to enroll in my e-newsletter.
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When I moved to New York nearly 4 years in the past, I had $100 to my identify, I spontaneously signed a yr hire with two women I slightly knew and handiest had one activity interview covered up. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I took the flawed teach to my interview, I had a breakdown in a Okay-Mart my first day within the town as a result of I may slightly come up with the money for peanut butter and best ramen, and maximum of my friends and family didn’t perceive this large transfer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀ Over the previous four years, so much has modified. I’ve had the chance to paintings with improbable manufacturers, folks, bosses and mentors. I’ve hit all-time low, completed massive non-public achievements, busted my ass in 80+ hour weeks and discovered a hell of so much. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀ Thank you for following my adventure, supporting and loving me. Tomorrow I’m launching one thing in reality particular for YOU, my neighborhood and type circle of relatives. Make certain you’re subscribed to SimplyAudreeKate.com to listen to the inside track first. xo
2:30 p.m.: I put up my summer season internship checklist on Instagram Stories and put up some teasers about Fashion Fundamentals.
Three – 6 p.m.: I paintings on a couple of weblog marketing campaign drafts, edit footage and finalize issues for the Fashion Fundamentals release.
6:30 p.m.: I make dinner, have interaction on social media and get again to paintings.
7 – 11 p.m.: I’m slightly on my telephone or social media, as a result of I’m seeking to crank out ultimate social reproduction—and, you understand, running in this article.
Midnight: I head to mattress and get ready for release day within the morning!
This week grew to become out to be an enormous finding out second for me. Tracking my social media utilization compelled me to recognize that each and every time I’ve 10 seconds to spare—whether or not I’m looking ahead to the subway, looking ahead to a tab to load in my internet browser, looking ahead to a pal to get again from the toilet—I whip out my telephone. It’s 2d nature at this level, and whilst maximum of my social media time remains to be aimed at paintings, it’s nonetheless wild to believe that I often waste at some point of each and every week on social media. (And that’s now not even together with the time I spend on social media on my computer!)
It’s atypical that I’m so apt to take hold of my telephone when I’ve my arms unfastened—as an alternative of simply, you understand, sitting nonetheless. Sure, when I’ve busy days at paintings or after I’m spending time with buddies, I do put my telephone away. But after I’m procrastinating, or sitting on my own in a espresso store, or experiencing some more or less mind fog, I head immediately for social media. I feel my worst enemy is myself; I paintings for myself, so there’s no boss looming over me, silently judging me each and every time I pull out my telephone all over the workday. I need to be that for myself. And it’s particularly laborious when social media is without doubt one of the primary techniques I have interaction with my buddies, circle of relatives and fans each and every unmarried day.
Going ahead, I’m making plans to scale back at the senseless Instagram scrolling and embody a extra concertedly productive social media regimen. I’ll log in, proportion my content material, have interaction with buddies and fans, perform a little venture analysis and log off. The seconds, mins and (ultimately) hours which are put towards the ones duties are time smartly spent, so there’s no wish to really feel dangerous about them. But the senseless stuff? That can pass.
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