Perricone MD Is Relaunching Its Beloved ‘No Makeup Makeup’ Range
Regardless of how you feel about the “no makeup makeup” look, there’s no denying that it’s not going anywhere anytime soon. Dewy skin that mimics a post-workout glow? Tinted balms that condition like a dream and look like your real lip color, only better? It’s all part of making your makeup do double-duty — something that Perricone MD certainly knows a thing about, having more or less owned the term with its No Makeup range, which won fans over with its uncomplicated approach to color cosmetics in 2014. Well, you heard it here first: It’s back — and with a 2019 makeover.
“Perricone MD is, at its core, a skin-care company, based on science and data with the highest standards for skin health and product performance,” Jennifer Mathias, marketing director at Perricone MD, exclusively tells Allure. “That said, we wanted improve our 1.0 formulas with newer ingredient technologies, to deliver more dramatic improvements.”
That means totally reformulated iterations of the No Makeup foundations and concealers (plus the addition of a demi-matte foundation serum), in addition to universal shades of liquid highlighter, blush, bronzer, and a muted rose lipstick. (Fans of the original mascara, lip gloss, eye shadow, and blur can celebrate the return of its unchanged formulas.)
The highlight reel of new-and-improved launches mostly involve the base products — the foundation and its serum counterpart — which contain ingredients like neuropeptides and daisy flower extract to minimize the appearance of fine lines and brighten your complexion over time.
“We were also able to integrate [skin-care ingredients] at efficacious levels — efficacious by a skin-care standard — not just a makeup standard,” says Ashley Grose, product development scientist at Perricone MD.
All products are positioned as equal parts skin care and makeup, a fact that is reflected in the price tag; $60 for a one ounce bottle of foundation. “[They] are the backbone of the No Makeup line,” Grose adds. “They reinforce our brand’s DNA: Great skin — both the look of great skin that you get instantaneously, and the truly great skin you get over time as the treatment ingredients work.”
However, as a biracial woman of color, I couldn’t help but notice the limited shade range: Concealers come in just five shades, with both foundation formulas available in eight options, which range from porcelain to dark. The “nude” foundation shade was a near-exact match to my skin tone, but the darkest shade of the bunch could easily be used as a contour for my medium olive complexion. (In other words, there would be a lot of folks out there left out of the lineup.) The same holds true for the shade distribution of the concealers, which leans heavily into light-medium beige hues, with the darkest being a deep tan, by my standards.
“Perricone MD is not a color cosmetic brand — we’re fundamentally a science-based high-tech skin-care company,” Mathias said, referring to the shade range. “Instead of releasing dozens of highly specific shades, our approach is to keep it simple and effective.” According to Mathias, the brand developed the shades by using the Fitzpatrick scale, the leading numerical classification system for skin types and tones used by dermatologists, to determine the distribution.
Additionally, Perricone MD describes the light-coverage, diffused pigments that are “forgiving and adaptable,” and seamlessly blend into a wide range of skin tones. “Our product development is driven by data and truth,” Mathias adds. “It would not have been authentic to our brand values to copy other brands’ shade choices because it’s expected.”
That said, if customers express
a desire for an expanded shade range, Mathias says that the brand “will absolutely expand our ranges in the future.”